Michelle Lange | Subscription Summit 2017

Michelle Lange

Co-Founder, SUBTA & BoxitStudio

Michelle Lange

Co-Founder, SUBTA & BoxitStudio

Biography

Deep down, why do people say yes? Or no? And how can we guide that behavior so both consumers and businesses win? Answering these questions for tech start-ups to Fortune 500 companies is what I love to do on a daily basis.

As a proven business leader, my experience is diversified in multiple industries including:
• Local & global work with Louis Vuitton-Moet Hennessey, Dow, ConAgra and non-profits
• Sales & profit turnaround of multiple product lines as a General Motor’s Brand Manager
• Subscription driven businesses including Billhighway, Autobooks, SUBTA
The last 5 years have been with SaaS based, Fintech start-ups such as Billhighway, whose go-to-market strategy, 96% client loyalty and double-digit growth, contributed to a successful sale in 2016.

My current focus is extending what I have learned in SaaS companies focusing on the complete customer experience and bringing these best practices and more to the SubCom space as a SUBTA & BoxitStudio co-founder. Box love started with arts & crafts kit shared with a friend at 11 years old and now enjoying food and outdoor related boxes. I believe in using marketing and technology for good, people matter and always play fearless.

All session by Michelle Lange

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