Mary Anne Hansan | Subscription Summit
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Mary Anne Hansan

President, The Paper & Packaging Board
Mary Anne Hansen

Mary Anne Hansan

President, The Paper & Packaging Board

Biography

Mary Anne is a seasoned marketer with more than 30 years’ experience in both agencies and industries working on branding, issues and reputation management campaigns. As the first president of the Paper and Packaging Board, founded in 2014, she leads the promotional campaign to build consumer preference for and consumption of paper and paper-based packaging products. The campaign spends approximately 20M annually on integrated marketing to reach a target audience of 38M Americans who use and choose the industry’s products. She joined P+PB following stints in both advertising and public relations firms as well as in trade associations for the seafood, plastics, chemicals and floral industries. These campaigns include “Tuna the Wonderfish” for the major canned tuna brands, “Essential 2” for the chemical industry, the American Plastics Council ‘s award-winning “Plastics Make It Possible” advertising ca mpaign and the floral industry’s USDA-authorized “Think Flowers” research and promotion campaign.

Mary Anne is married with two grown children and a Wheaten Terrier. Mary Anne is a paper and paper packaging enthusiast who loves to read books, magazines, catalogs and the newspaper. Further fueling her love of all things paper and packaging, is the world of online shopping and the boxes that bring groceries, occasional take-out dinners, prescriptions and other life-essentials to this busy working mom’s door.

All session by Mary Anne Hansan

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