Kim oversees all paid acquisition efforts for Kiwi Crate, a company whose mission is to provide the next generation of innovators with the tools and foundation to become creative problem-solvers and critical thinkers. Kiwi Crate has delivered millions of hands-on projects that inspire kids to see themselves as makers, engineers and artists. Her background as an engineer gives her passion to help a new generation of kids discover STEAM (science, technology, engineering, art, and math) through projects that are designed to spark creativity, tinkering, and learning.
After graduating from MIT, she started her career working as a mechanical engineer at Hasbro, designing toys for Littlest Pet Shop and Furby. After discovering her passion for digital marketing, she made the transition to working on Play-Doh’s real time pop-culture social campaigns.