Bianca Jade is a Midwestern, Latin-American born TV host and fitness personality. The New York City-based correspondent – best known as Mizzfit – founded the widely popular online fitness destination, Mizzfit.com, in 2009. Bianca, a Cornell University graduate and former creative art director, has become a leading advocate of female empowerment and a fashionably fit lifestyle. “Fashion feels better on a body you love,” she says of her mission to motivate.
After building a successful career in advertising – at top agencies like Saatchi & Saatchi and Ogilvy & Mather – Bianca set out to help women transform their lives. She began reporting on fitness trends and highlighting female entrepreneurship and quickly amassed a loyal following. Now, as the country’s foremost fitness style and trend expert, Bianca frequently lends her expertise to regional and national television news programs like NBC’s The Today Show, Daily Dose with Jillian Michaels and Pix11 Morning News. National publications – including People Style Watch, The New York Post, Teen Vogue, and Us Weekly – have also invited Bianca to forecast emerging trends. In 2014, she joined Z100’s iHeart Radio Lifestyle Health and Wellness Expo as a panel expert and on-stage media personality.
Bianca is dedicated to enriching the lives of her followers. Her degree in psychology and human behavior studies set the foundation for her to address minority issues and emotional topics with sensitivity. She is relatable to real women trying to better their lives because she is one. As a proud Latina fluent in Spanish, Bianca draws upon her heritage to connect with a diverse audience and growing Hispanic consumer base. In 2012, Fox Latino News named her a top Latina entrepreneur to watch in the digital media space.
Bianca’s passion to empower through TV, online and social media has earned her brand ambassador roles, partnerships and hosting jobs with major global brands. Companies like Target, Adidas, New Balance, Nature Made, Marriott Hotels and Ford Motors have recruited Bianca for her unique perspective, honest reporting and captivating delivery. She has become a trusted source for delivering fitness news to the public. More recently, Bianca has embarked on extending her brand by creating products and services geared towards her demographic. She launched her Mizzfit sock line, a Mizzfit training glove and boxing wraps, and her Style Up 2 Shape Up subscription-style box in partnership with Quarterly Co.
Wellness meets style on Mizzfit.com – and in Bianca’s personal life. Each day, more women are reaching out to Bianca for inspiration and more fitness brands are turning to her to reach their audiences. Raw and determined, Bianca continues to document her life, showing readers and audiences how they can strengthen their spirit through fitness – and how to look cute doing it, too!