The State of Influencer Marketing
Whether you call it “Native Advertising,” “Content Marketing,” “Influencer Marketing,” or “Sponsored Posts,” the Sponsored Social category has redefined what Digital Word of Mouth – or perhaps, better called “Word of Mouse” — can be for Brands and Consumers alike.
For the first time in advertising history, consumers are not only forming compensated, business relationships with the Brands they love, but also creating and sharing Brand-sponsored content with their personal social following
The ramifications of this trend are astonishing — and highly transformative — to the over-arching marketing landscape. For “The State Influencer Marketing,” leading marketing research firms, The Right Brain and Halverson Group, examined this evolving category from both a qualitative and quantitative perspective, surveying brand-side leaders, agency personnel, and consumers themselves.
During this session, IZEA’s Ryan Schram will share the insights gleaned from the most recent research. Attendees will come away from the talk with actionable data that they can immediately apply to their strategic plans for 2017 and beyond.