Program | Subscription Summit
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2017 Program Agenda

Day 1
May 31 2017

Fun Run/Walk

Brought to you by Barbella, FedEx, and Sock Club. Proceeds benefit Austin based STEM nonprofit.

Welcome Kick-Off

Program starts promptly at 9 AM.

The Rise of Subscription Boxes and the Consumers Behind Them

In this informative opener, we’ll take a look at the tremendous growth in the subscription box industry and it’s subsectors. John Fetto, a Senior Analyst and Hitwise will also provide...
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John Fetto
Senior Analyst, Hitwise

How to Work with Influencers & Affiliates to Drive New Subscribers

Social Influencers and Affiliates are valuable partners who can introduce your brand to their trusted audiences and drive ongoing new subscribers. We want to share our experience working with top...
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Kim Cupka
Marketing Manager, Kiwi Crate
Lauren Pfanmiller
Managing Director, Ignite OPM

Understanding Canadian consumer buying behavior and cross-border ecommerce opportunities

Marc will discuss cross-border ecommerce opportunities to Canada, one of the most world’s most mature ecommerce markets. In doing so, Marc will explore  consumer research as well as transactional data-based insights...
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Marc Smith
Director, Strategy & eCommerce Market Development, Canada Post
10:15 am

Coffee and Networking Break

The Perfect Box Formula

What’s the difference between a hit box and one that falls flat with subscribers? Using data collected from 1 million unique visitors a month, we’ll dig into the product rating...
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Liz Cadman
Founder, My Subscription Addiction

Social and the Art of the Influencer

Joel Beckett will talk through the nitty-gritty of what it takes to run a successful influencer marketing campaign on YouTube and other platforms. He’ll cover how to set your objectives...
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Joel Beckett
CEO and Founder, The Outloud Group
Bradley Hoos
Chief Growth Officer, The Outloud Group

From inspiration to reality: Lisa Sugar shares how to build your dream life, company and SubBox too

Lisa Sugar, the founder and president of POPSUGAR, is a new media pioneer and entrepreneur. She started POPSUGAR in her living room 10 years ago as a fun hobby, and...
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Lisa Sugar
Founder and President, POPSUGAR
12:00 pm


Change: The Only Constant in Today’s Marketplace

In the ever-evolving market place, change is the only constant. Dan Mullally will share his personal experience with managing change, how FedEx responds to customer expectations in e-Commerce and trends...
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Daniel J. Mullally
Senior Vice President, Sales, FedEx Services

Conscious Consumerism

Nielsen reports that in 2015, brands with a commitment to sustainability grew 3x faster than those without. Conscious consumerism is a trend led by millennials, and many of those same...
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Shivika Sinha
Founder & CEO, The Veneka Group

A Fireside Chat with Facebook

Are you fully tapping into the potential that is Facebook to generate sustainable growth? Yes Facebook is an important resource to fueling customer acquisition, but there is more to the...
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Jeremy Lewis
US Head of Industry eCommerce, Facebook
Dave Palmer
Founder & CEO, Stealth Venture Labs

Data-Driven Discovery

In 5 years of operating Bulu Box, we’ve come to understand the subscription commerce customer. In 2016, we even began creating Turnkey Subscription Box Solutions for clients which include Fortune...
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Paul Jarrett
Co-Founder/CEO, Bulu Box 🔁📦🏆
2:45 pm

Networking Break

Customer Schmustomer

Today’s consumers are smarter and more savvy than ever. They demand an experience. They desire a relationship. Give them all the love you have and they’ll give you all the...
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Bryan DeLuca
CEO, Foot Cardigan

Art of a Memorable Customer Experience

The treasured gift is broken. The lotion leaked. The box NEVER arrived. The customer is not happy! What do you do? Send a replacement? Or blow them away with extra...
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Christopher George
Co-founder/CEO, Gentleman's Box
Caitlin Logan
Director of Customer Experience, FabFitFun
Deena Bronz
Co-Founder, KitNipBox
Ella Ozery
Founder & CEO, BarBella Box

Experience Matters

Reducing churn and increasing brand loyalty are paramount to a sound SubBox business model. Matthew Arevalo will discuss how LootCrate is building community to drive user generated brand ownership. He will also highlight...
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Matthew Arevalo
Co-Founder/Chief Experience Officer, Loot Crate
Michelle Lange
Co-Founder, SUBTA & BoxitStudio

CUBE Awards

The 1st ever CUBE Awards by SUBTA, will annually showcase the best in class performers within Subscription Commerce. Industry leaders will be recognized in categories including Best Box Design, Best...
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8:00 pm

VIP Reception

Day 2
Jun 01 2017

Power Yoga with Leah Cullis

In this soulful, energetic yoga practice you will tap into your creative energy, awaken your intuition and spark motivation. Journey through a powerful yoga flow, and open to new possibilities in...
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Leah Cullis
Yoga Teacher, Leah Cullis Yoga

Welcome Back

The day kicks off promptly at 9 AM.

Brock’s Top 10 Tips for Acquiring New Customers – The Deal Edition

Having personally worked with over 100 subscription companies, Brock shares his Top 10 Tips for using ‘deals’ to acquire more and higher value customers. Curious? Let’s start with #3: Offer...
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Brock Milligan
Business Development Director, Groupon

E-Commerce Cyber Security – Where Anyone Can Access Your Business

A hacking demo that you won’t want to miss! Online thieves are organized, armed and after your most prized commodity – your data. They don’t mind if your business is...
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Terry Ray
Chief Product Strategist, Imperva Inc.
10:20 am

Coffee and Networking Break

Lessons from Veterans of the Subscription Economy

Explore the challenges that some subscription box companies face along the way, how they overcame them, and their lessons learned.
Michelle Lange
Co-Founder, SUBTA & BoxitStudio
Gina D’Orazio Stryker
Founder & Recipe Artist, Gina Cucina
Corey Newhouse
Founder and Chief Marketing Officer,
Amir Elaguizy
CEO, Cratejoy

What it Takes for Continued Success in the Subscription Economy

A recent study revealed that Subscription businesses grew revenues 9 times faster than S&P 500 company revenues, and 4 times faster than US retail sales over 15 consecutive quarters. As entrepreneurs...
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Monika Saha
GM Finance Product Line, Zuora
12:00 pm

Lunch Break

Mobile Commerce That Works

Mobile revenues continues to grow and will surpass traditional ecommerce sales at a significant number of SubBox companies. However not all mobile experiences are seamless and companies are losing potential...
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Kaushik Subramanian
Head of Business Development and Partnerships, Amazon Pay

Loot Crate – Operations & Logistics Innovation

Today’s consumers expect a higher level of convenience and lightening quick delivery. Are you prepared to fully meet this demand while balancing costs and efficiency? Learn more about implementing adaptive...
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David Morris
Senior VP of Brand & Operations, Loot Crate
Nick Shah
Co-Founder & Chief Operating Officer, Ampush

The Big 4 of Sub-Comm: Focusing on the KPI’s that Actually Move the Needle

In a world of endless metrics, the Stealth Venture Labs Founders will have a candid conversation about how to separate the noise from the signal and help your subscription box...
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Dave Palmer
Founder & CEO, Stealth Venture Labs
Brent Freeman
Founder & President, Stealth Venture Labs
2:30 pm

Coffee and Networking Break

What’s in the Box? Se7en Crazy Marketing Ideas for the Subscription Industry

Charlie’s back at SubSummit again this year to help you fire up your brand’s innovation engine and standing out in a crowded marketplace. He’ll share more effective promotions to help...
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Charlie Wollborg
Co-Founder, Moka Boka

Stack up the Boxes

With so many boxes being shipped globally, where do all the spare and empty boxes go? This panel explores possible alternatives to the box and eco-friendly shipping solutions.
Adam Harris
Director of Business Development, Packlane
Liza Moiseeva
Co-Founder & Director of Marketing, GlobeIn
Mary Anne Hansan
President, The Paper & Packaging Board

Pivots that Work

A candid discussion with box companies’ founders who have pivoted – with success. Pivots can be complete changes in direction or a new path to growth and profitability. Learn how...
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Dane Jensen
Founder, Sock Club
Noah Lee
Co-founder, Sock Club
3:55 pm

Wrap Up and Out

See Last Year's Agenda