Program | Subscription Summit 2017


2017 Program Agenda

Day 1
May 31 2017

Fun Run/Walk

Brought to you by Barbella, FedEx, Supply Pod and Sock Club. Proceeds benefit Austin based STEM nonprofit.

Welcome Kick-Off

Program starts promptly at 9 AM.

The Rise of Subscription Boxes and the Consumers Behind Them

In this informative opener, we’ll take a look at the tremendous growth in the subscription box industry and it’s subsectors. John Fetto, a Senior Analyst and Hitwise will also provide...
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John Fetto
Senior Analyst, Hitwise

How to Work with Influencers & Affiliates to Get Your Box Reviewed

Social Influencers and Affiliates are valuable partners who can introduce your brand to their trusted audiences and drive ongoing new subscribers. We want to share our experience working with top...
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Kim Cupka
Marketing Manager, Kiwi Crate
Lauren Pfanmiller
Managing Director, Ignite OPM

Understanding Canadian consumer buying behavior and cross-border ecommerce opportunities

Marc will discuss cross-border ecommerce opportunities to Canada, one of the most world’s most mature ecommerce markets. In doing so, Marc will explore  consumer research as well as transactional data-based insights...
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Marc Smith
Director, Strategy & eCommerce Market Development, Canada Post
10:20 am

Coffee and Networking Break

The Perfect Box Formula

What’s the difference between a hit box and one that falls flat with subscribers? Using data collected from 1 million unique visitors a month, we’ll dig into the product rating...
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Liz Cadman
Founder, My Subscription Addiction

Social and the Art of the Influencer

Joel Beckett will talk through the nitty-gritty of what it takes to run a successful influencer marketing campaign on YouTube and other platforms. He’ll cover how to set your objectives...
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Joel Beckett
CEO and Founder, The Outloud Group
Bradley Hoos
Chief Growth Officer, The Outloud Group

From inspiration to reality: Lisa Sugar shares how to build your dream life, company and SubBox too

Lisa Sugar, the founder and president of POPSUGAR, is a new media pioneer and entrepreneur. She started POPSUGAR in her living room 10 years ago as a fun hobby, and...
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Lisa Sugar
Founder and President, POPSUGAR
12:00 pm


eCommerce Trends

Daniel J. Mullally
Senior Vice President, Sales, FedEx Services

Conscious Consumerism

Nielsen reports that in 2015, brands with a commitment to sustainability grew 3x faster than those without. Conscious consumerism is a trend led by millennials, and many of those same...
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Shivika Sinha
Founder & CEO, The Veneka Group

Stack up the Boxes

With so many boxes being shipped globally, where do all the spare and empty boxes go? This panel explores possible alternatives to the box and eco-friendly shipping solutions.
Liza Moiseeva
Co-Founder & Director of Marketing, GlobeIn
Shirene Chehrazi
Marketing Manager, Packlane

Data-Driven Discovery

In 5 years of operating Bulu Box, we’ve come to understand the subscription commerce customer. In 2016, we even began creating Turnkey Subscription Box Solutions for clients which include Fortune...
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Paul Jarrett
Co-Founder/CEO, Bulu Box
2:45 pm

Networking Break

Customer Schmustomer

Today’s consumers are smarter and more savvy than ever. They demand an experience. They desire a relationship. Give them all the love you have and they’ll give you all the...
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Bryan DeLuca
CEO, Foot Cardigan

Art of a Memorable Customer Experience

The treasured gift is broken. The lotion leaked. The box NEVER arrived. The customer is not happy! What do you do? Send a replacement? Or blow them away with extra...
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Christopher George
Co-founder/CEO, Gentleman's Box
Deena Bronz
Co-Founder, KitNipBox
Ella Ozery
Founder & CEO, BarBella Box

Experience Matters

Reducing churn and increasing brand loyalty are paramount to a sound SubBox business model. Our speakers will discuss how they are building community to drive user generated brand ownership. They’ll...
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Matthew Arevalo
Co-Founder/Chief Experience Officer, Loot Crate

CUBE Awards

The 1st ever CUBE Awards by SUBTA, will annually showcase the best in class performers within Subscription Commerce. A total of ten leaders will be recognized in categories including Best...
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8:00 pm

VIP Reception

Day 2
Jun 01 2017

Welcome Back

The day kicks off promptly at 9 AM.

Brock’s Top 10 Tips for Acquiring New Customers – The Deal Edition

Having personally worked with over 100 subscription companies, Brock shares his Top 10 Tips for using ‘deals’ to acquire more and higher value customers. Curious? Let’s start with #3: Offer...
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Brock Milligan
Business Development Director, Groupon

E-Commerce Cyber Security – Where Anyone Can Access Your Business

A hacking demo that you won’t want to miss! Online thieves are organized, armed and after your most prized commodity – your data. They don’t mind if your business is...
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Terry Ray
Chief Product Strategist, Imperva Inc.
10:15 am

Coffee and Networking Break

My Biggest Mistake

Explore the challenges that some subscription box companies face along the way, how they overcame them, and their lessons learned.
Amir Elaguizy
CEO, Cratejoy

What it Takes for Continued Success in the Subscription Economy

A recent study revealed that Subscription businesses are growing revenues 9 times faster than S&P 500 company revenues, and 4 times faster than US retail sales over 15 consecutive quarters....
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Monika Saha
GM Finance Product Line, Zuora
12:00 pm

Lunch Break

Mobile Commerce That Works

Mobile revenues continues to grow and will surpass traditional ecommerce sales at a significant number of SubBox companies. However not all mobile experiences are seamless and companies are losing potential...
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Kaushik Subramanian
Head of Business Development and Partnerships, Amazon Pay

Loot Crate – Operations & Logistics Innovation

Today’s consumers expect a higher level of convenience and lightening quick delivery. Are you prepared to fully meet this demand while balancing costs and efficiency? Learn more about implementing adaptive...
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David Morris
Senior VP of Brand / Operations, Loot Crate

Acquisition as a Growth Strategy

Acquire or be acquired? Is this the right growth strategy. This panel discusses the topic with industry leaders to help find the answer to that question.
2:30 pm

Coffee and Networking Break

What’s in the Box? Se7en Crazy Marketing Ideas for the Subscription Industry

Charlie’s back at SubSummit again this year to help you fire up your brand’s innovation engine and standing out in a crowded marketplace. He’ll share more effective promotions to help...
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Charlie Wollborg
Co-Founder, Moka Boka

Pitch Your Pivot

Rapid fire session of box companies that have pivoted – with success!
Noah Lee
Co-founder, Sock Club
3:55 pm

Wrap Up and Out

See Last Year's Agenda